The Entire Revamped E-Marketing Effort Through the Linked Term Paper

The Entire Revamped E-Marketing Effort Through the Linked - Term Paper Example PR Smith (2006) puts the marketing plan and the SOSTAC model in the strategic perspective when it states the following, â€Å"Finally, one question that commonly arises: Where would you put Target Markets, Marketing Mix and Positioning in SOSTAC? The answer is that Target Markets pop up almost everywhere. Target Markets are so important that once you have identified them in the objectives, they pop up all over a marketing plan - in the situation analysis, objectives, strategy, tactics and so on. A summary of the current marketing mix and positioning will appear in the Situation Analysis under a 'review' section. The future mix and positioning and target markets are often summarized under Strategy and explained in detail under Tactics†. Literature has been predicting healthy growth rates for the home furniture markets. Healthy growth rates imply that such rates are neither spectacular nor very low. â€Å"With an estimated value of over  £210 million in 2005, the home office furniture market is forecast to maintain reasonably healthy growth rates in the short-medium term, depending on external economic and other micro market factors. (Home,2006) In terms of looking at the trends in the demand for the products; the trends that have emerged from early 2000 have been consolidating and repeating themselves over the years. While the last 7 years trends have indicated that the customers preferred elegance combined with simplicity and space and cost-effectiveness; a newer refinement has been in terms of modern designs that are durable and long lasting. â€Å"In terms of NPD, stylishness is likely to be big.