CinnZeo Strategic Expansion Plan Research Paper Example | Topics and Well Written Essays - 500 words

CinnZeo Strategic Expansion Plan - Research Paper Example There are already quite a number of people inside so something must be going on. You park your car and stop to investigate. Yes indeed, it was the smell of cinnamon and it’s coming from the cinnamon rolls that you see all around. Seems to be quite a hit here, as everybody has a piece! You wait your turn and are soon rewarded. One bite into it and you’re hooked! Welcome to CinnZeo, a baker’s delight. Here you will find a number of delectable offerings to tempt your tastebuds, from the ever famous Cinammon Rolls to the Miniroll and the Caramel Pecaroll. There are Twists and Minitwists, CinnaDippers and Cinnamon ShakerZ, Cinnamon Toasties and Minifests. If you want to take something home for your family and friends, there is also the Mini Snack Pack and the CinnZeo Pack. So indulge, enjoy and spread the good news. A Short History CinnZeo is a Canadian franchise that started in 1987 from its home bases in Alberta and British Columbia. After remarkable success over a 10 year period, it decided to expand internationally and has a number of bakeries in Chile and Mexico (cinnzeo.com). Due to the mix of international clientele of various nationalities that is typically found in the Gulf States, it has targeted the Arabian Peninsula as its next area of expansion.