New Top-Level Domains Essay Example | Topics and Well Written Essays - 500 words

New Top-Level Domains - Essay Example The new domain system is therefore seen by Crossman as a means for the banking industry to take advantage of its new edge to also dominate the internet. Steve (2011) on the other hand sees the need to educate the ordinary user of the internet on the new domain system. Though Steve did not make specific mention of the banking industry, his advocacy on misconceptions associated with the new domain system would clear doubts among the players in the banking industry who may want to take advantage of the new system. The modern organization discussed in the articles is the banking institution. The first importance of the new domain system as discussed by Crossman (2011) is that there would be the room for personalization and customization. Such personalization and customization according to Crossman goes a long way to enhance company branding. He states that â€Å"this potentially opens up an opportunity for banks to market and brand themselves differently through their internet addresses (Crossman, 2011). With the current economic climate where the world is now recovering gradually from the global economic crunch that hit it, any form of publicity that brings customers closer to be business is very important in ensuring growth. If the new domain would, therefore, give banks the opportunity to identify themselves with customers, then this is good news for the industry. The second importance outlined is the fact that the new domain system will check online fraud and make online banking more secur e. Crossman (2011) quotes Javed who posits a rhetorical statement saying â€Å"no squatter in their right mind would go spend six months and half a million dollars so they could mess around with Bank of America's name, then get sued the following week and get a cease and desist order.